Effective marketing is essential for any business and it is important to put the right strategies and the right marketing assets in place in order to maximise the benefits. The market and the best routes to that market will vary according to the type of business and the products and services that are offered.
QR Encompass have a large amount of experience of working with businesses to find the right strategies and to put in place the right assets for maximum benefit.
We can assist initially to identify the business need, the nature and demographics of the market and to create an overarching strategy to achieve market penetration and fulfil goals or simply to grow. This will include the identification and evaluation of the threats to the business, including competition and the impact of technologies.
Branding and brand development
Often the first practical steps will be to create or renew the brand for the business. To position the business correctly, according to its aspirations and potential and in order to appeal to its market and establish credibility and value for products and services. Effective branding can then be applied, and appropriate marketing assets created and propagated across media to reach the right people and to sell.
Websites and web marketing
The internet is undoubtedly the most potent medium for marketing and the Encompass team can assist in creating sophisticated reactive websites with the correct marketing content and the right features built in, including e-commerce, booking systems, video and other systems. Once the site is created, we can build campaigns to promote the site and the products and services offered online, through advertising, pay per click and social media.
Other marketing media
We can also create powerful campaigns using other media, where this is important, including:
• Brochures and leaflets
• Print advertising
• Direct mail
• Email marketing
• Display / Point of sale display
Contact us to find out more about how we can help your business to grow and about our marketing services.